AI + human analysts for ecommerce

An AI reads every session. Analysts tell you what to fix.

TraceForge records the whole visit, finds the errors and friction losing you orders, and prices each one. Then a human analyst hands you the short list, what to fix first, and what it's worth.

See how it works
One script. Recording in minutes.
app.traceforge.com/findings LIVE
Revenue at risk · last 30 daysAI ranked
At risk / mo
£6,980
Protected / mo
£4,310
Top findings3 new
CRITCard tokenization fails on Safari£3,180
HIGHPromo field — dead clicks on mobile£1,120
HIGHShipping estimator slow > 4s£740
CRITAdd-to-cart 500 on /api/cart£1,940
How it works

Not another dashboard. A short list of what to fix.

Four separate tools show you fragments. TraceForge runs the whole chain, so nothing gets lost between the session and the fix.

01

Record the visit

Every session and tab, with console, network and performance on one timeline.

02

Read the evidence

The AI quotes the exact console line, request and replay moment behind a lost order.

No proof? It says “insufficient evidence” instead of guessing.

03

Price the impact

Each finding carries a revenue-at-risk figure from your own order data.

04

Human verdict

An analyst sends a short, ranked note: what to fix, why, and what it's worth.

One platform

Everything the AI reads, in one place.

Replay, heatmaps, funnels and vitals are the same recording, so every finding links straight back to the moment it happened, replay-ready.

app.traceforge.com/replay
Heatmap · /checkoutclick
The platform

Six ways to see what's happening.

Session replay

The whole visit on one timeline, with console, network and performance beside it.

Heatmaps

Click, scroll and zonal maps over pixel-accurate snapshots of the real page.

Funnels & paths

The exact step where orders drop, with the issues and replays behind it.

Performance

Core Web Vitals from real visitors, scored per page and tied to sessions.

Provider health

Every third-party script your pages run, watched per host for errors and latency.

MCP server

Query your data from Claude, Cursor or ChatGPT. Read-only, isolated per customer.

Included, not an add-on

You get a team, not just a login.

Software finds and prices the problems. People decide what matters. Every account gets analysts who read what TraceForge surfaces and send a short, ranked note, grounded in your data, not generic best practice.

See what a session is costing you.

Per-session pricing, everything included. Add one script and we'll show you the findings on your own store.